With a 25 year history in the outdoor adventure market, Kathmandu has a strong reputation, but its brand had become chaotic, outdated and no longer reflected the quality of its design-led product range.
Kathmandu creates products that speak of weekends away, mountains climbed, trails ridden, and friendships made. In order to remain relevant to their customers, their brand needed to evolve and reposition. So we set out to create a sophisticated brand that captured the spirit of adventure at the heart of Kathmandu.
We developed a flexible system to activate the brand across all of its consumer touch points including packaging, retail, product and advertising. A secondary layer of sub-brands was also developed to support and complement the master brand.