The well-known fashion brand American Eagle commissioned Strategy SET to create a video to showcase the innovative techniques of FLEX stretch jeans.
As an approach, we proposed a project in which dancers wore the product to show off its amazing stretching function and performed it on the streets of Tokyo. Dancers who express themselves beautifully with their whole bodies, and flexible jeans that make that expression possible. Passers-by stop and are fascinated. The result was a huge success for the brand's fan base, and the finished video was posted on the website as the first American Eagle video work.
