Recently, the total household TV ratings in Japan have been on a downward trend, and amid calls for 'moving away from TV,' the shift from TV to digital content such as online video viewing is progressing. CelebTV is a newly launched online media platform designed to meet this need.
CelebTV
CelebTV Online Content
Targeting young women aged 18 to 35, the video offers entertainment information about fashion, dining, travel, culture, music, beauty, and more, in about 3 minutes.
SET is responsible for overall branding and content production for CelebTV. We understand the aspiration for 'celebrities' in Japan, and based on that understanding, we handle all aspects of talent booking, direction, photography, and editing.
CelebTV produces high-quality videos based on a uniquely Japanese understanding of 'celebrities' while maintaining an international sensibility for SET.
