In recent years, the total household viewership of TV in Japan has been declining, and while there are calls for "moving away from TV," there is a shift from TV to digital content such as online video viewing. CelebTV is a new online media platform that has been launched to address this need.
CelebTV
CelebTV Online Content
Targeting young women between the ages of 18 and 35, it provides entertainment information such as fashion, food, travel, culture, music, and beauty in 3-minute videos.
SET is responsible for the overall branding and content creation of CelebTV. We understand the longing for "celebrities" in Japan, and based on that understanding, we do everything from booking, directing, shooting, and editing talent.
CelebTV produces high-quality videos based on Japan's unique understanding of "celebrities" while maintaining the international feel of SET.
