By engaging employees in an interesting and competitive campaign to promote teamwork, they were asked to raise awareness of HSBC's new slogan, "Helps You Unlock The World's Potential," among employees in Japan.
SET created an interactive mobile site with weekly trivia quizzes when accessed through five unique anime QR codes. We've also created promotional materials for the campaign and additional materials to explain to HSBC employees how to scan a QR code to access their mobile site.
