Even successful retail brands need to evolve with their customers. The instructions from Kathmandu were "to give the brand a new face, to create a logo that can be consistent throughout the business, reflect the design philosophy, and capture the spirit of 'exciting adventures.'"
With 95% of the company's total sales coming from Kathmandu brand products, it was crucial to come up with a logo that would fit the product. We've developed a new logo that eliminates all the extraneous stuff and makes it fit in every occasion, from signage to zipper knobs.