To make the world a little better, sometimes all it takes is flipping an idea on its head. So to celebrate World Kindness Day we did just that.
Good Bitches Baking is a charitable organisation made up of thousands of Kiwis who through baking, show kindness to those having a tough time in their communities. Their mission is to bake Aotearoa into the kindest place on earth.
MissionOur sweet idea was to spread kindness with the ‘Good Bitches Baking World Kindness Day Campaign'. A mouthful we know, but boy it leaves a good aftertaste.
Solution We took the mission of spreading kindness and flipped it into a kindness spread. Partnering with our peanut-butter pals, Fix & Fogg, to form Aotearoa’s bitch’nest team.
