When Kovacs wanted to position their furniture as more fashionable, we knew it had to be something shown, not said.
To this end, we created a campaign led by a series of heavily art directed images. Each image was carefully propped, styled and retouched. In an intentional twist, models became accessories to the furniture. The campaign allowed Kovacs to shift its focus from producer to retailer, resulting in a very successful trading period for the company.
