Ryman Healthcare is one of New Zealand’s fastest-growing employers. The rapid pace of their expansion created a compelling challenge - how can we recruit the best people, quickly?
For over 35 years, Ryman Healthcare has been a pioneer for retirement living – but they have lacked a dynamic employer brand that demonstrates their trailblazing spirit. Ryman’s workplace leadership extends beyond nursing and healthcare. Their communities also provide career opportunities in construction, project management, landscaping, and catering.
To change these perceptions of the industry, we needed to create a campaign that reflects Ryman’s progressive work culture. We set out to build awareness, capture interest and ultimately drive applications from quality candidates.
The recruitment campaign focused on the core insight that Ryman residents have a lifetime of professional experience under their belts. So, if Ryman really wanted to find the best staff, they would have to also enlist the best people they know to help select the candidates — their residents.
