The New Driver Education Programme (NDEP), is a joint venture between NZTA and ACC. Mai i te tīmatanga, i pūmau te tīma kaupapa kia hoahoa te hōtaka me te arotahi kaiwhakamahi tōtika.
The programme's overarching goal is to save lives on New Zealand's roads. Ko te poto ko te waihanga tahi i tētahi tohu whakauru ki ngā kaiwhakamahi, kia whakawhiti kōrero ai ki a rātou i runga i ā rātou whakaritenga.
Multiple user engagement sessions were run with young Kiwi from across New Zealand to inform the design of the brand. All components of the brand were tested with our young kiwi audience— from the programme's name to the brand's tone of voice. I runga i te āhua o te whakararuraru i ngā mea, kāore i te mīharo ko te karere auau e puta mai ana i ēnei wātū ko te 'kia ngāwari, kaua ahau e heahea'.
Hei urupare ki te take o te whiwhi raihana o ngā rangatahi Kiwi, kātahi ka wareware i ngā mea katoa i akona e rātou — i waihangatia he rautaki pūkenga mārama, hinengaro kotahi nāna i whakatū te ariā uho o te parani o te 'Puku Roto'. I whakatūria e Inner Drive te parani hei huarahi ki te whakahauhau i ngā atekōkiri rangatahi katoa kia haere tonu ki te pai ake. I whakamaharatia rātau ko te whiwhi i to rātau raihana ko te tīmatanga noa iho.
