E mōhiotia ana a Ahitereiria mō ngā rangi kikorangi me te rā, ngā pāmu ātaahua me ngā huarākau, ngā one me ngā whenua ātaahua, me te āhua noho whārite. Nā ēnei mea katoa (me ētahi atu) i ngāwari ai te ora ki a mātau ki te whakawhanake i tētahi parani e whakarewa ana i ngā hua māra o Ahitereiria i runga i te atamira o te ao.
E tū ana i waho o te huihuinga
I te wā e haere tonu ana te mahi māra o Ahitereiria ki te whakatipu i te hunga Āhia me te Rāwhiti o Waenganui, kei te kite ngā toa i te pikinga o ngā hoko me te nui ake o te hiahia mō ngā hua o Ahitereiria. Heoi anō, kai te ngangare te whakataetae i tēnei mākete. Me whakaatu ngā toa i te kounga noa iho - me whakatipu rātou i ngā pūrākau o te takenga, ngā tāngata, me ngā tukanga tautoko. I werohia mātau e Hort Innovation ki te waihanga i tētahi tohu whenua ehara i te mea he hurihanga noa iho ki te takenga mai, engari ka tono hoki i te ao ki te whakamātau i te tino pai o ngā hua rākau, huawhenua, me ngā kaiahuwhenua nati o Ahitereiria.
Ināianei i te wā
E rua ngā toa hokohoko rerekē me ngā toa kaweake; 'Australia Fresh' me 'Now In Season', i whānau mai ki tētahi mahi hou, 'Taste Australia', ehara i te mea i huri noa iho ki te taketake, engari i tukuna hoki he tono pūoko. In creating a unique territory we needed to explore and uncover visual language that would position Taste Australia on the global stage, and strengthen the reputation of our homegrown produc.
Rangi kikorangi me te rā
The story of provenance is conveyed through a series of illustrations that speak to Australia's climate, outdoor lifestyle, and farming practices. I hoatu ngā whakaahua pūkenga ki ngā wāhi pā whānui tae atu ki te tūnga whakaaturanga hokohoko kaweake, ngā rauemi wāhi-hoko, ngā kaiārahi kaihoko mō ngā whenua maha, me ngā tānga maha.
"He nui, he hao hoki a Taste Australia, ā, ko te kaha kua kitea e mātau he nui ake i ā mātou tūmanako mō te whakarewatanga o tēnei tūnga hōu, hihiri i roto i te mākete." — John Lloyd, CEO Hort Innovation.
