LUX Light Festival is a free public light festival that turns Wellington into a captivating celebration of light, art, technology and design.
The largest light festival in New Zealand, LUX showcases a fantastical array of light sculptures that wind their way throughout the Wellington waterfront and Frank Kitts Park. I whakatata atu a LUX ki Strategy Creative ki te waihanga i tētahi tuakiri whakahau mīharo, mōhiotia hoki mō te hākari 2018.
Ahakoa ko ngā whakairo mārama te tino ātaahua, he kore noa iho te takahanga ki te kore ngā tāngata e puta atu ana i te pō makariri o te hōtoke ki te hākinakina. So, with this year's campaign we wanted to promote the festival atmosphere by encouraging Wellingtonians to 'get into it'. I te mahi tahi me te kaiwhakaahua a Steve Boniface me te peita kanohi UV, i waihangatia e mātou he rangatū atahanga e whakaatu ana i ngā tāngata e uru ana ki te wairua o LUX. These images were used across all of the marketing collateral to create interest in the event and recognisability around Wellington in the lead up to LUX.
