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MultiLit

Branding abc's

Multilit helps kids with under developed literacy skills, from kindergarten right through to primary school students. We refreshed the Multilit brand and created a complex brand architecture to organise their communications.

We also did three product specific overhauls, the first of which was the flagship Minilit product. Part of a 2-day professional development training course, the Minilit ‘starter kit’ uses a striking secondary visual language and colour coding system that will ultimately be taken across the entire product range. 

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