He keke tiokorete māeneene, kirīmi hoki, he parauri parauri ngohengohe, he keke Funfetti i maheretia ki ngā tauhiuhi nui, he choc pōuri me ngā donuts raspberry... Kai te matekai anō koe? Kua hangaia e mātau he parani hai tasty, me te pai ki a koe hei hua huka kore huka a Nohu, he hua huka kore, he iti.
Challenge
Tū atu i runga i te whata... te whenua riri mutunga rawa
He tino whakataetae te mākete kaihoko tere o Ahitereiria (FMCG). Ko te kī ki te thriving i roto i tēnei taiao uaua, ko te arotahi ki te hanga i tō pūkenga. Ko nga toa kaha e tuku ana i ngā hokinga o runga ake nei, me te āwhina ki te waihanga hua kaha ake, me te tupunga mo te wā roa. Tāurua ngā Kai Nohu, he whakararuraru nui i roto i te kāwai kai matua. Na Noshu mātau i whakahau kia hangaia he tapahi ki runga i te whata mā te whakahoki anō i tōna pūkenga me tōna pōkaitanga, ā, ka whakauru ki ōna kiritaki, ki te whakahaere i ngā mahere whakawhānui nui.
Insights
Kia mau tau keke, kainga hoki
Kua hangaia e te pikinga haere tonu o te mate huka me te pikinga o nga kaihoko hauora ahuwhānui, he nui tonu te hiahia ki ngā whiringa hauora, pai ake hoki, otirā ko ngā hua kore huka. I whānau mai a Nohu Foods i tēnei tono, ā, kua hangaia he pūkenga pono, kaha hoki i muri i te nui haere o ngā wāhi tupu.
Execution
Matau ki raro ki te kongakonga whakamutunga
Na te mahi tahi me te tīma auaha o Nohu i roto i te whare, ka tāhaetia e mātau tōna pūkenga me te pōkaitanga ki tētahi āhua hou, hei whakapakari i to rātau tūnga mārō me te whakatū i te whakararuraru.
Ko te tikanga o te pōkai hua FMCG, ko te tikanga o ia kongakonga, me tirotiro ia taipitopito. I puritia anake e mātou ngā huānga hoahoa pai mōu, ngā kara kātoretore, tētahi pūnaha ata hōu me te whakaahua ātaahua - ko te hua he hoahoa pōkai tākaro e whakarewa ā-ari ana, he mā, he māmā, he māmā, ā, he pai te rerekē.
Results
Kei te piki
Kua āwhina te pōkai hou me te pōkai tāmata ki te whakanui i te whakawhānuitanga ki Aotearoa, ki te tāpiri i tētahi raina hōu o ngā hua parāoa kua rite ki te kai, ā, ka tīkina ake e 200 ngā kaihoko hou. He haumaru te kī atu kai te piki a Nohu.
