Working with three major Marlborough organisations we were set the challenge of creating a brand that would resonate with the people of Marlborough and raise the region's profile, nationally and internationally as a destination to live, work and play.
Working with the research of the residents' beliefs, values and aspirations, we first looked at what makes Marlborough unique. I kitea e mātou tētahi rohe kī tonu i te tae, te matatini me te rerenga kētanga – he wāhi tino motuhake. Ko te kīanga 'Marlborough anake' ka noho hei tauākī tūnga mātou, ā, ka tīmata mātou ki te hanga i te parani huri noa i tēnei ariā.
I waihangatia e mātou tētahi tohu moko (te 'arotahi Marlborough') e whakaatu ana i te whanaungatanga i waenganui i ngā tāngata, te hapori me te papawhenua. We developed a fresh colour palette inspired by the region and a set of icons to help convey the Marlborough story. I waihangatia ngā tohutohu taipitopito kia taea ai e ngā hoa rerekē te ōrite i roto i ā rātou whakawhitiwhitinga.
Ko 'Marlborough anake' e tuku ana i tētahi pūrākau takitahi, kaha me ngā utauta hei kōrero.
