A stand-out bar on the crowded Auckland scene, the Ponsonby Social Club didn't need a brand so much as an 'anti-brand'.
E whawhai ana ki te hoahoa kōhukihuki, ko te whakauru o te Karapu i roto i tētahi whare hītori ka poroa ki ngā pakitara pereki, te raima kore me te tīra. I waihangatia e mātou tētahi tuakiri arokite mō Ponsonby Social Club e whakaata ana i tēnei rerehua, me tētahi moko tata 'kāore i hoahoatia', he tohu tīra waikura me ngā tahua i hangaia mai i te pepa tukurua.
