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Te Tonga Nui

Te Anau Time

Na te mate uruta Covid-19 i whakangaro te umanga tāpoi o te ao. In New Zealand, a once-popular destination called Te Anau, was ready to give up. 

MissionTe Anau needed a way to reconnect with Kiwi travellers, especially those in big cities like Auckland, and encourage people to visit once lockdowns were over. 

SolutionTe Anau had one thing no one else in Aotearoa had. Te wā. In fact, during summer, they have an extra hour of daylight compared to Auckland. Nā reira, i whakaritea e mātau ki te kawe mai i ngā manuhiri me te wā ka taea e rātau te haere ki te Tonga hōhonu.

I hangaia i runga i te ngātahitanga me Gunn Communications me Shotover Media.

Te ariā whakarewa

Daylight savings was coming up, so, naturally, we shared a press release announcing Te Anau won't be turning their clocks back. Effectively creating a breakaway time zone: Te Anau Time.

Te whakahau

To support the public relations campaign, we created a series of moments that highlighted what you could do with the extra time Te Anau has to offer.

Ngā hua

Covered by every major news outlet in the country (and even some in Germany, Singapore, and the UK), Te Anau Time went viral, sending curious Kiwi to check it out for themselves. The campaign put Te Anau on the map and operators enjoyed their busiest summer in years.

"We wanted Te Anau front of mind, and people are talking about it. We've had people saying they've heard of Te Anau time, and they wanted to come and see it for themselves. Koinei te wā tuatahi i rongo ai mātou i ngā tāngata kua kite rātou i tētahi whakahau, kātahi ka haere mai nā tērā... koia i waenganui i ngā whakahau tino angitu kua whakahaeretia e mātau."

— Anke Ruwette, Kaiwhakahaere Mākete Tāpoi, Great South

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