I roto i tētahi nekehanga ki te whakawhānui ake i tōna toro atu ki tua atu i te ao hākinakina adrenaline, ka hapu a Red Bull i tētahi kaupapa toi ā-ao e kiia nei ko Red Bull Curates Canvas Cooler, e whakauru ana i ngā kaiwaiata mai i ngā tāone nui puta noa i te ao.
Ko te rautaki, he pātahitanga roa tōna ki te kamupene inu pūngao huri noa, i mahi tahi me TokyoDex ki te whakarite i tētahi rōpū kaiwaiata e 20 o Tokyo, ā, ka whakauru i a rātou ki te peita, ki te hoahoa rānei i ngā pouaka whakamātao Red Bull.
The project opened and closed with gallery events that included live art, music and performance. I waihangatia e Strategy me TokyoDex tētahi ataata e whakaatu ana i te pūmanawa o ngā kaiwaiata paetata, ā, ka homai he mōhiotanga ki tētahi wāhanga o te tirohanga toi o Tokyo. I whakahaeretia ngā āhuatanga katoa o te kaupapa, mai i te paetukutuku ki te pāpāho pāpori ki ngā takahanga me te ataata. Mō Red Bull, he angitu te whāinga o te kaupapa ki tētahi papa ahurea nui ake i tua atu i ngā hākinakina mahi.
