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Te Tari Take ā-Roto

Te Arotake – Review into the future for Local Government

Over the next 30 years, New Zealand will face massive challenges – population growth will put pressure on housing; ka huri te hangarau i te āhua o tā mātou mahi; ā, mā te huringa āhuarangi e hanga anō te āhua o tātau noho.

To ensure our communities prosper in the face of these changes we need effective local government. That's where Te Arotake comes in. Ko tā rātou whāinga ko te mahi i tētahi tirohanga takitahi me pēhea te urutau o te whakahaere ā-rohe ki ngā āhuatanga o te wā heke.

Our missionWe needed to create a nimble brand that could flex to the unique needs of students and members of the community who want to have their voice heard.

The solutionWe engaged with stakeholders, working closely with Māori advisors and governance groups to develop a strategy built around regeneration and new life. Na te huarahi i whai uara ki te whai wā ki te okioki, ki te arotake, ki te whakapai ake.

Nga niho o te taniwhā

The niho taniwhā pattern illustrates the brand's future-focused leadership. Mā te tārua i te puka e toru ngā wā, e pā ana te hoahoa ki Ngā Kete o Te Wānanga. Ka mahi hei kupu whakarite mō ngā kitenga i hangaia i runga i te whānuitanga o ngā tirohanga me ngā whakaaro.

Tāpae pepa

Whakamahia i roto i ngā karere hapori, ko te toirau apa o ngā huānga whakairoiro e whakaatu ana i te whakauru mai i ngā kaimātakitaki rerekē.

Momotuhi me te whāwhā

E toru ngā momotuhi motuhake e whakamahia ana e Te Arotake. Ko te huihuinga, e tohu ana rātau i te uara o ngā tirohanga rerekē, ā, ko ngā wā o mua e whakamōhio ana ki te wā heke.

Te raranga tahi

To help Te Arotake reach their audience we created various brand touchpoints from digital experiences, to advertising campaigns and printed collateral.

"Tungia te Ururua, kia tupu Whakaritorito te tupu o te harakeke — Tahuna te rakau, kia tupu ai nga pihi harakeke hou"

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