I muri i ngā tau e rua o te tipu kaha i Aotearoa, ka whakatau a Unfiltered ki te whakarewa i Te Hononga o Amerika. Mō tētahi whakaoho e tipu tere ana, he mīharo, he whakamataku hoki te neke ki tētahi rohe hou, whenua rānei. He wā hei tipu, engari ka puta mai me te mōrea o te horahanga angiangi rawa me te tahu moni nui rawa i roto i te tono kia whiwhi tiri mākete.
Mā taua horopaki, he mārama te wero mō Strategy Creative: tāmata i te parani kia tino mōhio ai ka tautuhi i te Unfiltered mō te angitu i roto i te US me te āwhina ki te whakatū i te parani hei reo ārahi i roto i te mātauranga pakihi.
He kōpikopiko, he turituri hoki te mākete mātauranga tuihono, nā reira i whakatau a Strategy Creative ki te tango i ngā mea koretake me te tārua i ngā mea tino nui. Hei mahi i tēnei, i uiuia e mātou te Tumuaki Whakahaere Unfiltered Jake Millar me ngā mema matua o te tīma ki te waihanga i tētahi tūnga rautaki e mārama ana te whakamārama he aha te parani, me te wāhi e haere ai. Mai i tēnei mahi, i hangaia e mātou te uho o te Mātauranga Pakihi Whakaaweawe. With the positioning in place, we developed an identity which illustrates it visually. He maia te moko, he mā, he mā, he whai mana, ā, he kākāriki e kanapa, he pai, he tino rangatira e te parani Unfiltered. Ko te whakamahinga o te tākaro, te tū, me ētahi atu tohu purei anō ataata he hurihanga ki te umanga matua o Unfiltered: ngā uiuinga me ngā kaiārahi pakihi.
I mauria e te parani hou te mākete mātauranga pakihi i te US mā te āwhā. I roto i ngā marama torutoru noa iho, ka haere te whārangi Facebook o Unfiltered mai i te 10,000 pīrangi ki te 40,000. Kua noho a Inspiring Business Brilliance hei kīanga hopu a te parani, ā, ka whakamahia e Jake i roto i ngā ataata whakatairanga. E rima ngā arotakenga whetū kua ringihia mai, ā, he tino pai te urupare ki te parani hou.
