I muri iho i te rua tau o te tipu kaha i Aotearoa, ka whakaaro a Unfiltered kia whakarewa i Te Hononga o Amerika. Mō tētahi whakaoho tere, he nekehanga ki tētahi rohe hōu, whenua rānei, he mīharo, he whakararuraru rānei. He wā hai tipu, engari he nui rawa te mōrearea o te hora i te moni angiangi rawa me te tahuna i roto i tētahi tono kia whiwhi tiri mākete.
Mā tērā horopaki, i mārama te wero mō te Auaha Rautaki: tāmata i te parani kia tino mōhio ai ka tautuhia kia angitu i roto i a Mātau me te āwhina ki te whakatū i te parani hei reo tōmua i roto i te mātauranga pakihi.
He pūruru te mākete mātauranga tuihono, ā, nā reira i whakatau ai te Auaha Rautaki kia whakahokia te koretake me te taurua i runga i ngā mea e tino nui ana. Hei mahi i tēnei, i uiuia e mātau te CEO o Jake Millar me ngā mema o te tīma matua hei waihanga i tētahi tūnga rautaki e mārama ana te āhua o te parani, ā, kei hea hoki. Mai i tēnei mahi, i hangaia e mātau te uho uho o te Pānga Pakihi. Na te tūnga o te wāhi, ka hangaia e mātau he tuakiri e whakaahua ā-ari ana. He taekaha te moko, i mua, i te mā, i te mana, ā, ka whakamahi i tētahi kākāriki e tiaho ana, he pai, ā, e tino āhei ana ki te parani kāore i te mōhiotia. Ko te whakamahinga o te tākaro, te tū, me ētahi atu tohu purei anō ataata, he hurihanga ki te umanga uho o Unfiltered: ngā uiuinga ki ngā kaiārahi umanga.
Na te āwhā i mau ai te mākete mātauranga umanga i roto i a Mātau. I roto i ētahi marama noa iho, i haere te whārangi Facebook o Unfiltered mai i te 10,000 ngā pīrangi ki te 40,000. Kua noho te Brilliance Pakihi e hiahiatia ana hei kīanga hopu o te parani, ā, ka whakamahia e Jake i roto i ngā ataata whakatairanga. E rima nga arotakenga whetū kua ringihia, ā, he tino pai te urupare i runga i te parani hou.
