Abbeville Estate is a boutique function venue in a beautiful and tranquil setting, conveniently located near New Zealand’s largest airport—a premium location, hidden amongst the nature of the surrounding common.
The brand project began with the Strategy team presenting a core positioning idea 'hidden by nature/open to the world' that would inform creative development of the written and visual narrative. Strategy then designed a visual identity that presented Abbeville Estate as a charming and desirable venue to host corporate functions, charity events, weddings and celebrations, as well as differentiating it from other venues in the market. Inspiration for the brand mark came from the decorative architectural elements of the historic buildings at the location, with the natural colour palette derived from the earth, sky and gardens that comprise its natural environment.
