Iconic fashion outfitter American Eagle approached Strategy to create a video series which demonstrates its revolutionary FLEX stretch jeans technology.
We thought there would be no better way to demonstrate the stretchiness of the jeans than to have a dancer sport them in the streets of Tokyo. Her jumps, twists, and flexibility wowed the crowds walking by and, judging by the overwhelming success of the first video on American Eagle’s website, the brand’s fans have been caught by the same sense of amazement.
