Strategy was asked to help raise awareness for HSBC’s new slogan, "Helps You Unlock The World’s Potential", among the bank’s employees in Japan by engaging them in a fun, competitive campaign that would promote teamwork.
We created an interactive mobile site accessed via 5 unique animated QR codes, with weekly trivia quizzes featuring questions related to the QR code just scanned. We also produced additional materials to promote the campaign and explain to HSBC employees how to scan the QR codes and access the mobile site.
