Ronald McDonald House provides a warm, safe and free-of-charge place for families to rest and support their sick child while in hospital. We designed their 2012 annual report around the strategic idea that “Families are stronger when they are together”.
For the report we developed a range of imaginative and childlike illustrations that are used throughout to emphasise key pieces of information and create a continuous theme. Used together these illustrations form a tree; a concept that reflects not only family connections and relationships, but also acts as a symbol of growth and support within the Ronald McDonald charity.
