Under the direction of the creative arts collective TokyoDex General / Daniel Rosen, who was appointed by Eatcreative, SET fully produced the PV of the newly opened Hotel Ibis in front of Shinjuku Station.
Based on the "HappySleepPillow" concept, an innovative photowall campaign was launched on social media sites. In addition, campaign participants will win various benefits by lottery, demonstrating the new possibilities of PV and online media.
