Proposed by Search & Search Fallon Tokyo, we produced a presentation video for the Lexus Global competition within a constraint of just 20 hours.
They found freestyle violinists and beatboxers, composed and filmed them, combined with car footage, and successfully won the competition. For the live video performance, they commissioned world-renowned composers to create a song that perfectly expressed the innovation and exhilaration of Lexus hybrid technology, casting Japan's top beatboxer AFRA and the dynamic violinist May. Using RED Epic cameras and filming in a music studio, the two's performance was seasoned with car footage and stylish motion graphics. The finished video was completed on a grand scale beyond imagination, reaching the eyes of Lexus worldwide along with its global campaign.
