UD Trucks

Quon Concept 202X

At the Tokyo Motor Show 2019, UD Trucks unveiled its new concept truck, the Quon Concept 202X. We have concretely presented an image of communication and interconnection that will become a new trend of trucks in the near future.

UD wanted the exhibition to be more than just a list of specs and technologies, but to express the sophistication, robustness and innovation of the new concept truck, combined with emotional aspects such as joy, a bright outlook for the future, and further anticipation.

STRATEGY SET understood this ideal and created a teaser video to be shown at the press conference before the official announcement at the motor show.

Directed by Artem Skiy, the promotional video was inspired by high-end TV commercials for Top Gear and supercars, showcasing the truck's unique design and LED headlamps for "connection," and the result was creative enough to exceed the client's expectations.

Quon concept 202X