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Clouston & Co

Waina mārō

I haere mai a David Clouston ki Strategy Creative me te wero ki te whakawhanake i tētahi waina waina hou e whakaputa ai i te tapahi hei whakarewa i ana waina toa ki ngā mākete o Ahitereiria me Amerika.

I whakaritea ki te waihanga "ehara i tētahi atu waina waina" i tangohia e mātau he tohu mai i te ao o te ahua rangatira me ngā kākahu mahi tuku iho. I hangaia e mātou tētahi tohu tino iti rawa i runga anō i tētahi moko tohu kupu ngāwari. Hei whakarewa i te parani, i hoahoatia e mātou tētahi pukapuka tirohanga nui rawa, ngā mōkī koha putanga whāiti, me ngā kākahu parani.

I a mātau e kōrero ana ki te tīma o Clouston & Co, i kitea e mātau he hītori whānau taonga (me te tipuna matua o Rawiri i haere mai ki Aotearoa neke atu i te kotahi rau tau ki muri). We referenced this strong heritage by using archival imagery alongside landscape photography of the Marlborough region. Ehara i te tuhipoka whakamātau tūturu, i whakamahia e mātou tēnei whakaahua hei waihanga i tētahi pukapuka tirohanga nui rawa e kōrero ana i te pūrākau me te mahi i muri i ngā waina.

I whakarewaina e te tīma o Clouston & Co te tohu hou i tētahi whakaaturanga hokohoko waina i New York City ki ngā urupare tino pai. Kua whakamihitia te parani mo tōna rerehua mā, mā hoki e tū mai ana i te turituri i te mākete waina. Kua whakaritea ngā mea katoa kia whakarewaina ai te waina i te wāhi tūmatanui i te US me Ahitereiria ā muri ake nei i te tau 2018.  

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