I haere mai a David Clouston ki Strategy Creative me te wero ki te whakawhanake i tētahi waina waina hou e whakaputa ai i te tapahi hei whakarewa i ana waina toa ki ngā mākete o Ahitereiria me Amerika.
I whakaritea ki te waihanga "ehara i tētahi atu waina waina" i tangohia e mātau he tohu mai i te ao o te ahua rangatira me ngā kākahu mahi tuku iho. I hangaia e mātou tētahi tohu tino iti rawa i runga anō i tētahi moko tohu kupu ngāwari. Hei whakarewa i te parani, i hoahoatia e mātou tētahi pukapuka tirohanga nui rawa, ngā mōkī koha putanga whāiti, me ngā kākahu parani.