Lighthouse Wine Company approached Strategy Creative to help them introduce a new wine brand called 'Long Harbour'. The name Long Harbour was in reference to Akaroa (where they are based), which approximately translates to 'long harbour' in Māori.
With the existing Lighthouse Wines logo being based on a bird-eye view of the Akaroa Lighthouse, for Long Harbour we decided to take a birds-eye view of Akaroa itself. I kitea e mātau ina tirohia mai i runga, ko te whanga o Akaroa kei runga i te koki 45 waeine tino tika. I tangohia e mātou tēnei koki motuhake, ā—mā te tango i ngā tohu arokite mai i ngā haki moana—i whakaritea hei waihanga i tētahi pūnaha whakairoiro kaha mō te parani. Mā te wehe i te ingoa parani puta noa i te wehewehe, ka hoatu te pūnaha puta noa i ngā rawa pōkai me ngā rawa parani; tae atu ki ngā tapanga, ngā pouaka, me tētahi whārangi taunga tukutuku māmā.
