Since 2008 Fiji Fashion Week has made inroads into establishing Fiji on the global fashion map.
The Fijian Fashion Foundation was formed in 2018 to support the Fiji Fashion industry to grow and develop talented young Fijian designers. Strategy has partnered with the Fijian Fashion Foundation as their Creative Partner for their annual fundraising event, Bula Ball, since its launch.
To tatou whakaaro
Focussing on Fiji's vibrant heritage and elements of Fijian culture we crafted a uniquely Pacific brand identity and position. Ko tā mātou whāinga ko te waihanga i tētahi parani me ngā huānga mahara, mōhiotia hoki e tū ana i te whakamātautau o te wā. The Fijian Fashion Foundation brand was born, with a flagship event called the 'Bula Ball' ('bula' meaning 'kia ora' in Fijian).
Tā mātou auaha
I te angitu o te takahanga hokona o te tau 2018, ka tāhaetia e mātau te takahanga 2019 hei 'One Night in Paradise'. Mai i te ariā, ki te whakaingoatanga me te tuakiri, i hoahoatia te takahanga hei ode ki te whanaungatanga nui i waenganui i te moana me Whītī. Mā te whakamahi i tētahi momotuhi ritenga me ngā rangatū whakairoiro ritenga, i waihangatia e mātou tētahi reo arokite e rere ngāwari ana puta noa i ngā kawenga katoa. Ko ngā tono me ngā papatono tā mārō e hāngai ana ki ngā kawenga matihiko tae atu ki tētahi paetukutuku i hangaia e te whāinga, ngā EDM, ngā pānuitanga Facebook, me ngā hākoritanga kua whakaritea.
