Ko te tāpoi tētahi o ngā umanga tino nui o Ahitereiria; ko tētahi o ngā kaitāpae nui rawa atu ki te ōhanga, ā, e tata ana ki te kotahi miriona tāngata puta noa i te motu. He tino nui tōna hiranga haere tonu ki te whanaketanga ohaoha me te hanganga, ā, me whai mana kounga whānui me ngā paerewa hei whakarite i te tukunga o ngā wheako tino pai mō ngā kaihaere o te kāinga, o te ao hoki.
I whakaurua a Strategy Creative e te Australian Tourism Industry Council (ATIC) ki te whakawhanake i tētahi tohu whakakotahi hei whakakotahi i ngā papatono tāpoi e toru; te Australian Tourism Accreditation Program, Star Ratings Australia, me te Qantas Tourism Awards.
E whakaatu ana te tohu hōu i te whanaketanga o ngā papatono me te anga, e whakauru ana i ngā tohu whirinaki kē, e mōhiotia ana hoki o te 'tika' me te 'whetū', i roto i te kākāriki me te koura whakahīhī o Ahitereiria.
Kua tautokona e Strategy Creative te ATIC i roto i te takahanga o te tohu Tāpoi Kounga tae atu ki ngā taurangi mākete, ngā ihirangi pāpāho pāpori me ngā whakahau, ngā Pānuitanga Google e haere tonu ana, ngā pānuitanga pēhi, me ngā ihirangi tauwhāiti o te umanga.
