Ko te tāpoi tāpoi tētahi o nga mahi tino nui o Ahitereiria; Ko tētahi o nga kaitāpae nui rawa ki te kaupapa whakahaere, a, e tata ana ki te kotahi miriona tāngata i te whenua. He tino nui tōna hiranga haere tonu ki te whanaketanga o te ohaoha me te whanaketanga hanganga, ā, e hiahiatia ana e ērā te mana kounga whānui me ngā paerewa hei whakarite i te tukunga o ngā wheako tino pai mō ngā kairere o te kāinga, o te ao whānui hoki.
I whakaurua te Auaha Mahi Manene o Ahitereiria (ATIC) ki te hanga i tētahi tohu whakakotahi hei whakakotahi i ngā papatono tāpoi e toru; te Papatono Whakamana Manene o Ahitereiria, ngā Whakatauranga Whetū Ahitereiria, me ngā Tohu Tāpoi o Qantas.
E whakaatu ana te tohu hōu i te kunenga o ngā papatono me te anga, e whakauru ana i ngā tohu whirinaki kē, mōhiotia hoki o te 'tick' me te 'star', i roto i te kākāriki me te koura whakakake o Ahitereiria.
Kua tautokona e te Auaha Rautaki te ATIC i roto i te rārangi o te tohu tāpoi Kounga tae atu ki te mākete mākete, ngā ihirangi pāpāho pāpori me ngā whakahau, i te haerenga o Google Ads, ngā pānuitanga pēhi, me ngā ihirangi tauwhāiti-mahi.
