Red Bull is all about content marketing. They plan events and share them with a lot of people in their own media.
As part of its content marketing strategy, Red Bull has been hosting world-renowned music workshops and festivals called the Red Bull Music Academy for 15 years. The 15th edition was held in Tokyo. During the day, there were private lectures for young artists and producers, and in the evenings, there were musical events, where young artists enjoyed performing with top artists in the industry. As Red Bull Japan's official production partner, Strategy SET co-produced the various outdoor events that took place over the course of five weeks, as well as lead producer of indoor coverage.
