When you think of Red Bull, you think of content marketing. They plan events and share them widely with people through their own media.
As part of its content marketing strategy, Red Bull has hosted the world-renowned music workshops and festivals known as the Red Bull Music Academy for 15 years. The 15th edition was held in Tokyo. During the day, private lectures were held for young artists and producers, and at night, music events were held, where young artists enjoyed performing alongside top industry artists. As the official production partner of Red Bull Japan, Strategy SET served as co-producer for various outdoor events held over five weeks and as lead producer for indoor coverage.
