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Red Bull Music Academy

Red Bull Music Academy: A Space for Music

In the music industry, the Red Bull Music Academy is one of the biggest events of the year. Emerging artists from around the world come together to inventively embrace the creative process, learn from renowned musicians, and refine their own music.

This year, the event will be held here in Tokyo at a venue specially designed by world-renowned architect Kengo Kuma. Red Bull, a customer of Strategy SET, commissioned a documentary on the process of creating the venue. We succeeded in visualizing the background of the creation of a wonderful space that is close to Mr. Kuma's day and creativity.

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