TCVB x National Geographic

Old Meets New Travelers in TOKYO

In 2017, the Tokyo Metropolitan Government and the Tokyo Convention & Visitors Affairs Foundation launched a campaign called Tokyo Tokyo, which combines both the traditional side of Tokyo and the current state-of-the-art city.

For this project, FOX's National Geographic Hong Kong subsidiary was contracted to produce five video series, and Strategy SET was selected as the production partner in the country.

In this project, we filmed 50 locations over 10 days in cooperation with talented people from each region, discovering many unique charms of Tokyo that had not been noticed before. With our unsurpassed understanding and network of regions and cultures, we have created a story that features the traditional faces of Tokyo's tea ceremony, flower arrangement, and geisha culture, as well as modern aspects such as innovative gastronomic culture, bonsai floating in the air, and VR sports. The result was an exploration film that maximized the charm of Tokyo and was broadcast on Fox's National Geographic Channel in Europe, North America, Australia, Asia, and Africa.