Yohei Fukuda, a shoemaker at "Yohei Fukuda," had already established his position in the Japanese market and was exploring new ways to reach overseas customers.
To reach a broader customer base, they decided to create original videos that would convey the brand's strengths. By distributing these videos, the project was to maximize opportunities for online fashion media to be featured. Strategy SET first had a thorough discussion about the goals of the "Yohei Fukuda" brand, then focused on capturing the essence and footage of Yohei Fukuda as a shoemaker and designer, and produced the short film. After the short film was released, it was watched by many people, featured in fashion culture magazines such as THE NEW ORDER MAGAZINE and the web magazine poweredby.tokyo, and today the "Yohei Fukuda" brand is widely recognized in the French market.
