Yohei Fukuda, a shoemaker at "Yohei Fukuda," had already established his position in the Japanese market and was exploring new ways to reach overseas customers.
To reach a broader customer base, they decided to create original videos that conveyed the brand's strengths. The plan was to maximize opportunities for online fashion media to feature this video. Strategy SET first had thorough discussions about the goals of the "Yohei Fukuda" brand, then focused on capturing the essence of Yohei Fukuda as a shoemaker and designer through the visuals, and created a short film. After the release of this short film, it was watched by many people and featured in fashion culture magazines such as THE NEW ORDER MAGAZINE and the web magazine poweredby.tokyo. Today, the "Yohei Fukuda" brand is widely recognized in the French market.
